WWF AUSTRALIA
︎︎︎Agency: Leo Burnett Sydney

JUST*
PACKAGING DESIGNED TO ELIMINATE PACKAGING


Everyday we buy millions of household products that are essentially chemicals in plastic bottles. And every one of them puts more pressure on our already fragile environment.

So we got rid of the plastic and the chemicals by creating a range of natural, alternative products for WWF called just*. Each was 100% natural and packaged using recyclable and biodegradable materials.